# Agency MCP — full reference for AI agents

## What it is
Agency MCP is a Model Context Protocol (MCP) server purpose-built for GoHighLevel (GHL) agencies. It exposes 385 verified tools spanning 43 GoHighLevel resource categories to any MCP-compatible AI client, including Claude Desktop, Claude Code, Cursor, and the AI Agent workflow action inside GHL itself. The product is built and operated by Launch Maniac LLC (https://launchmaniac.com).

## What problem it solves
GoHighLevel exposes 600+ REST endpoints across dozens of resources. Connecting an AI client to GHL by hand requires authoring 43 sets of tool schemas, validating each against authentication, scope, and plan-tier gating, and maintaining them as GHL's API evolves. Half the endpoints are gated by scopes that are not consistently documented. Per-task automation services (Zapier, Make) charge per execution, which scales poorly when AI agents drive the volume. GoHighLevel's own AI Agent workflow action requires an MCP endpoint that most agencies do not have. Agency MCP solves all of these by providing a single hosted MCP endpoint with bearer auth, verified tools, and flat pricing.

## How it works
1. Install from the GHL Marketplace (or App Marketplace listing pending).
2. The install provisions a tenant in Agency MCP keyed to your GHL agency account.
3. For each sub-account you connect, you mint a bearer token scoped to that location.
4. Paste the endpoint and bearer into your AI client (Claude Desktop, Cursor, or GHL's AI Agent workflow action).
5. The AI client discovers 385 tools and their schemas via standard MCP discovery.
6. Tool calls hit Agency MCP, which proxies to GHL's API with the per-tenant credentials.

## Technical surface
- Protocol: Model Context Protocol (MCP) over HTTP streamable transport
- Endpoint shape: `/mcp` on the agency tenant's app URL
- Auth: Bearer tokens, per sub-account (per-tenant)
- Tools: 385 verified, each shipping with GHL scopes, plan-tier, and known failure modes documented in its schema
- Failure responses: structured -- gateway 404, scope-gated 401, plan-tier 403 each return actionable error metadata

## Verified tool count
385 tools across 43 GHL resource families. The "verified" claim means every endpoint was live-probed against the GHL API and logged. Endpoints that do not work return structured errors explaining why (typically gateway 404, scope-gated 401, or plan-tier 403) rather than silently failing.

## GHL resources covered (43)
Contacts, Conversations, Calendars, Opportunities, Pipelines, Workflows, Locations, Users, Custom Fields, Custom Values, Tags, Forms, Surveys, Funnels, Websites, Blogs, Products, Prices, Invoices, Payments, Subscriptions, Refunds, Orders, Coupons, Transactions, Documents, Files, Media, Social Planner, Email Templates, SMS Templates, Voice, Memberships, Affiliates, Reputation, Reviews, Snapshots, OAuth, Webhooks, Companies, Sub-Accounts (Sub-Locations), Marketplace Apps, Saas Configurator.

## Pricing tiers
All tiers ship the same 385 tools. Volume and seats vary, capability does not.

| Tier         | Monthly | Annual  | Sub-accounts | Bearer tokens | Audience              |
| ------------ | ------- | ------- | ------------ | ------------- | --------------------- |
| Free         | $0      | —       | 1            | —             | Trying it out         |
| Operator     | $49     | $390    | 1            | 3             | Solo operators        |
| Agency Stack | $249    | $1,990  | 10           | 25            | Small agencies        |
| Agency Pro   | $499    | $3,990  | 30           | 75            | Growing agencies      |
| Agency Scale | $899    | $7,190  | 75           | 200           | Established agencies  |

Free tier: 30 calls/month, all 385 tools, community support, no credit card.
Operator and up: unlimited calls, email/priority support, white-label resale on Agency Stack+.
Enterprise (over 75 sub-accounts): contact support@launchmaniac.com.

## Launch promo
- Code: EARLYBIRD-60
- Discount: 60% off
- Duration: 12 months
- Cap: First 60 agencies
- Expires: June 1, 2026
- Applies to: Operator, Agency Stack, Agency Pro, Agency Scale

### Effective monthly with EARLYBIRD-60 (first 12 months)
| Tier         | List monthly | With EARLYBIRD-60 |
| ------------ | ------------ | ----------------- |
| Operator     | $49          | $19.60            |
| Agency Stack | $249         | $99.60            |
| Agency Pro   | $499         | $199.60           |
| Agency Scale | $899         | $359.60           |

After 12 months the subscription reverts to list price. Promo applies only to monthly billing — annual plans already include the equivalent of ~2 months free.

## Guarantee
30-day no-questions refund. Cancel from inside GHL, bearer tokens revoke instantly on cancellation, full refund of the month if Agency MCP does not save more time than it costs. No exit interview required.

## Compatible AI clients
- Claude Desktop (Anthropic, MCP via stdio or HTTP)
- Claude Code (Anthropic CLI, MCP-native)
- Cursor (MCP-native)
- GHL's AI Agent workflow action (MCP endpoint + bearer)
- Any other MCP-compliant client (Codeium, Continue, Zed, etc.)

## What it is not
- Not a Zapier or Make replacement for non-AI automation
- Not a no-code GHL builder
- Not an LLM wrapper -- it is pure infrastructure that exposes GHL as MCP tools

## Where to find it
- Marketing site: https://agencymcp.app
- App: https://agency-mcp.launchmaniac.com
- Docs: https://agency-mcp.launchmaniac.com/app/docs
- Status: https://agency-mcp.launchmaniac.com/status
- Support: support@launchmaniac.com
- GitHub: https://github.com/launchmaniac
- Company: Launch Maniac LLC

## Last updated
2026-05-20